It's no secret--America's kids have been getting a little pudgy lately. That's one reason why the Boulder Valley School District was looking to increase the activity levels of students in its classrooms. The goal was go beyond dodgeball and other PE staples to educate kids about eating right, exercising and abstaining from drugs and alcohol. In some cases, it's as simple as getting students out of their seats and walking up to the chalkboard to answer arithmetic questions. We worked with the school district's health and wellness lead to create a site that informs parents and provides easy-to-use resources for teachers.
Creative direction, copywriting.
Design: Lacey Ankenman