Purina came to Vermilion with a concept for a new brand of dog food—one that included only a handful of ingredients and appealed to people willing to spare no expense for their pets. We worked with their team to craft the visual identity, brand language, packaging, and website for the brand called Honestly Bare.
Three initial design/copy directions appear here; client chose the option at the top.
Copywriting, creative direction
Design: Mark Pinkerton
Agency: Vermilion