Every year, the Charles Stewart Mott Foundation invests $200 million in nonprofits working to improve education, political freedoms, the environment, and local issues in Flint, Michigan. But its outdated website wasn't reflecting its international scope and its level of sophistication. Vermilion was hired to make a serious upgrade in copy, photography and design, to put the organization on a par with its peers--the Knight Foundation, the Gates Foundation, Bloomberg and others. Launched July 2016.
Creative direction, content strategy, copywriting.
Design: Lacey Ankenman