Naturally Boulder is the leading trade association for the natural products industry, and it's well known for hosting events that gather key players from Boulder and beyond (think Justin’s, Celestial Seasonings, and Rudi’s Organic Bakery). The organization came to Vermilion hoping for an updated look with more compelling photography and an opportunity to showcase resources for companies outside of Colorado, including videos and white papers. To help accomplish those goals, our creative team identified and hired an event photographer, drafted compelling copy to tell the Naturally Boulder story, and created a more intuitive way to search for online resources.
Creative Direction, Copywriting, Photo Editing
Art Direction: Lacey Ankenman + Karen Chin
Photography: Marliee Langner