Baiting grizzlies with donuts and chicken fat?
Using snares that trap bears to be shot like fish in a barrel?
Shooting grizzlies and their cubs during hibernation?
As part of NPCA's campaign to protect grizzlies in and around Alaska's national parks, we created the #Unbearable campaign, which addressed irresponsible practices allowed by Alaska's Board of Game. For years, the state agency had approved specific hunting methods and season lengths that allow hunters to kill bears and wolves, so there are more moose and caribou for sport hunters to kill. Leveraging promoted tweets, the project generated 340,000 impressions, had an incredible 12.4% engagement rate, and yielded 1,060 retweets—all complementing our e-mail appeals to longstanding NPCA members, of course.
As a result, NPCA delivered 45,000 signatures and 30,000 letters in support of the Park Service proposed hunting regulations, which would eliminate these unsporting practices. UPDATE: In November 2015, NPCA won the protections for Alaska's grizzlies.
Art direction, copywriting.
Illustrations by Drew Litton.