Soon after Patagonia announced it was giving all of its profits to charitable causes, the company launched Home Planet Fund—an organization that supports local and indigenous communities whose practices mitigate climate change.

In my role as freelance copywriter for Teal Media, I helped establish HPF’s brand language and wrote the script for this video, which announced the organization to the world.

Concept, copywriting
Art Direction: Amanda Buck
Agency: Teal Media