Fundraising campaign for Rubicon, a nonprofit working to address poverty and homelessness in the San Francisco Bay Area, with a special emphasis on those returning home from prison. Part of Elefint's Desgn.It volunteer event in Lake Tahoe, CA. 

RESULT: Unveiled at the organization's annual dinner, the campaign helped Rubicon raise $160,000 in one evening.

Copywriting
Agency: Elefint