Fundraising campaign for Rubicon, a nonprofit working to address poverty and homelessness in the San Francisco Bay Area, with a special emphasis on those returning home from prison. Part of Elefint's Desgn.It volunteer event in Lake Tahoe, CA.
RESULT: Unveiled as a sort of gallery exhibit at the organization's annual dinner, the campaign helped Rubicon raise $160,000 in one evening.
Copywriting
Agency: Elefint