The Town of Vail launched an ambitious sustainability program to dramatically improve recycling rates and increase protections around Gore Creek—the stream that runs through the heart of the city. I worked with Vermilion's art director Kevin Bonner and freelance designer Loren Klein to craft campaigns for these two initiatives; update the town's sustainability website; and create signage, brochures, reports and infographics to be distributed to residents and visitors.
Creative direction, copywriting.
Art direction: Kevin Bonner
Design: Loren Klein
Agency: Vermilion