Words in the Wild is a Bay-Area nonprofit that uses kids’ interest in science and the outdoors to turn them into become better readers — an approach that’s especially helpful for those who struggle in the typical classroom setting.
When the founder decided to expand her efforts from a small summer camp and after-school program to include teacher trainings and pre-packaged curricula, she asked Friday to create a sophisticated brand that would appeal to her many audiences.
Read about the process in my Medium post.
Creative direction, brand language, copywriting
Design: Hillary Celebi
Illustration by David Espinosa
Agency: Friday