The City of Boulder passed legislation designed to increase recycling and composting rates, then launched a website to educate businesses and residents about their role in achieving zero waste.  

Two years later, the Daily Camera reported Boulder was preventing more than half of its waste from entering landfills—composting 1,791 tons of food waste and recycling 2,081 tons of plastic, metal, and other items.

Copywriting, creative direction
Art direction: Lacey Ankenman
Illustration: Julia Williams
Development: Alan Greene
Agency: Vermilion