ZOLL makes automated external defibrillators (AEDs), including the one that saved the life of NFL player Damar Hamlin, who collapsed during a Monday Night Football game watched by millions.
When ZOLL decided to launch a campaign to get more AEDs into high schools, community centers and workplaces, Hamlin was kind enough to serve as the spokesperson and fund donations of AEDs through his foundation. I wrote the copy for the site, social-media graphics, and supporting FAQs under the guidance of Gray Communications and Eighty2Degrees.
See the site.
Copywriting
Art Direction: Ambica Prakash
UX Design: Iris Tao
Agency: Eighty2Degrees